KREWE was founded in 2013 by Stirling Barrett, a New Orleans native and creative entrepreneur. His vision of the city as a thriving cultural hub was his inspiration for launching KREWE. The brand believes in spreading the culture of New Orleans and its celebration of individual style, one frame at a time.

Barrett studied Fine Art and Creative Advertising while attending Southern Methodist University. Upon graduating he briefly worked in the creative advertising field before finding his passion for designing eyewear.