Shimon Ovadia and his twin brother Ariel were born in Jerusalem and moved to Brooklyn, New York at a young age.

Growing up in New York in the 1980s and 1990s, they were influenced by hip hop and rock & roll music, graffiti, art and street culture, and became known in that underground scene. Style and fashion were a big part of the culture, which became their passion. In 2011, with no formal fashion training or experience, the brothers launched Ovadia & Sons with the goal to make cool clothes they wanted to wear.

In 2011, Ovadia & Sons was named GQ’s Best Menswear Designers in America. The following year, the designers were finalists for the CFDA/Vogue Fashion Fund. They were also a 2014 International Woolmark Prize (USA) finalist, and Swarovski Menswear Designer of the Year nominee at the 2015 CFDA Fashion Awards.

The designers’ studio and showroom is located in the downtown SoHo New York neighborhood. Ovadia & Sons is sold on the brands e-commerce site as well as select retailers across the world.

Shimon Ovadia has been a CFDA Member since 2012.