Hailing from a small town in Iowa designer Shane Baum started as an engineering student at San Jose State. He headed south befriending Mossimo Giannulli and landing a job in his warehouse. Shane quickly became Vice President of the newly formed Mossimo eyewear division. In 2001 Baumvision was formed when Shane was approached to design a new eyewear line for Paul Frank. Commissions from Modern Amusement, Original Penguin and Louis Vuitton quickly followed. Shane recently launched his own collection, Leisure Society – a collection of ultra-luxe heirloom frames.

“I believe that design is honesty. To throw your heart at a white piece of paper with the purest of intentions. The dream of what could be, interspersed with the desire to make it happen. To go to sleep at night knowing that you did your best to make a form of artistic progress that if well executed, will be respected forever.”