LUAR is the reversed namesake label of Brooklyn-based designer Raul Lopez, former co-founder of Hood By Air. Of Dominican descent, Lopez began to design at the age of 12 and growing up was inspired by the fluidity of the downtown New York scene. The philosophy of LUAR lies in the intersection of New York City and the Dominican Republic, promoting the constant curiosity of tomorrow.

LUAR has been worn and supported by the likes of Dua Lipa, Shawn Mendes, Bella Hadid, Christina Aguilera, Future, Kylie Jenner, Lourdes Leon, Kendrick Lamar, Rihanna, Solange Knowles, Tyga, Theophilus London, and more.

In 2018, Lopez was a finalist for the CFDA/Vogue Fashion Fund. Since then the popularity of the brand’s signature Ana Bag has led to a 2022 CFDA Fashion Award for American American Accessory Designer of the Year, as well as inclusion in TIME Magazine’s 2022 “Next 100” List.