Nick Graham is originally from Canada and now resides in New York City. Graham has had a long career in men’s fashion. As founder and Chief Underpants Officer of Joe Boxer, he turned his underwear company into one of America’s most popular and sought-out lifestyle brands that changed the face of fashion.

Sensing an opportunity that the American men are increasingly frustrated with the choices they have in menswear, Graham launched his eponymous brand in New York City, 2014. The brand addresses what he defines as the Perennial Millennial consumer. The brand quickly became known for offering modern solutions to men’s fashion, and he has since added his own underwear collection in 2017.

The Nick Graham brand is available in stores throughout the U.S. and expanding internationally in 2018. Graham coined the phrase “The brand is the Amusement Park, the product is the souvenir,” and uses this philosophy in everything he does.