Michelle Ochs is an American fashion designer and the Founder and Creative Director of ET OCHS, the luxury womenswear brand she launched in 2021. A graduate of Parsons School of Design, Ochs received her BA in Fashion Design and was honored as Parsons Designer of the Year in 2007. In 2008, she co-founded Cushnie et Ochs, a label recognized for its sleek, minimalist aesthetic, daring cutouts, and impeccable fit.

Ochs’s style is characterized by sleek lines and silhouettes, she has made an impact on the fashion scene, capturing attention with her signature sleek aesthetic and daring cutout silhouettes. Over her career, Ochs’s designs have been embraced by influential women including Beyonce, Michelle Obama, Reese Witherspoon, Margot Robbie, and Kate Hudson. More recently Kaia Girber, Sabrina Carpenter, Vanessa Kirby, Hailey Bieber and more.

Her work has earned numerous accolades, including the 2009 Ecco Domani Award, finalist for the 2011 CFDA/Vogue Fashion Fund, nominee for the 2010 Fashion Group International Rising Star Award, and multiple Cooper Hewitt National Design Award nominations (2015, 2016, 2022, 2023). She was also featured on Forbes 30 Under 30 and has been an active member of the Council of Fashion Designers of America since 2012. In 2025,

Ochs took the reins as Creative Director of Herve Leger in 2023, bringing her 15 years of experience, refined design sensibility, and deep understanding of the female form to the iconic brand.