Kim Shui is a New York City based womenswear brand that seeks to show a more expansive vision of who the American woman can be, centering women who have been traditionally sidelined and using clothes to start conversations that bridge cultures and increase connectivity.

Shui founded the brand as an act of resistance, wanting to carve her own path and be seen on her terms. A first-generation American, Kim draws on central parts of her identity—from her cultural upbringing, to her femininity—and turns them into sources of joy and celebration through her designs.

The brand has gained critical acclaim, most recently being named a TIME’s Next Generation Leader, a CFDA/Vogue Fashion Fund Finalist, and Forbes 30 Under 30.

Her bold designs have attracted major names including Kylie Jenner, Dua Lipa, Hailey Bieber, Solange Knowles, Bella and Gigi Hadid, Cardi B, Megan Thee Stallion and more, as well as global brands like Afterpay, Jordan Brand and Nike who have partnered on exclusive collaborations.