John Whitledge is the Founder, CEO and Creative Director of Trovata, an award-winning lifestyle brand centered on travel, art, education, and music found in the finest boutiques and specialty stores across the globe today.

Whitledge started his business as a venture that would allow him to surf and travel the world. Without formal design training, Whitledge developed Trovata’s first capsule collection of vintage inspired menswear that was quickly picked up by Barney’s New York and a handful of exclusive specialty stores. Shipping out of his Claremont McKenna dormitory in 2002, the company was established.
The brand has been awarded the Ecco Domani Fashion Foundation Award for menswear, the Council of Fashion Designers of America/VOGUE Fashion Fund Award and the CFDA’s Swarovski Perry Ellis award. Whitledge is a member of the prestigious CFDA. Based out of Newport Beach, California, Whitledge recently opening his first retail venture in August 2007.