Greg Armas opened Assembly New York on Ludlow Street in Spring 2008 and focused on debuting independent labels from around the world. He established the Assembly men’s collection in 2009, which is rooted in authentic materials, tradition and future-primitive details. In 2011, the designer introduced women’s clothing. Assembly New York is a modern and minimalist, ready-to-wear collection for men and women. The designs are timeless, often black, and steeped in wonderful androgyny—many of the pieces exist on both the men’s and the women’s racks in the Assembly store. All garments are sewn in New York City and currently sold in over 40 fine retailers internationally.