Fletcher Kasell is a Minnesota-born co-founder of the New York based brand Tanner Fletcher. For Fletcher, fashion has always felt like theater. Clothes set the scene, people bring the drama, and everyday life becomes the performance. Watching how people move through the world, fall in love, celebrate, and show up as themselves has always been the real inspiration.

Fletcher met Tanner at the University of Minnesota, where shared taste quickly turned into a shared vision. The two became a couple, moved to New York City, and started Tanner Fletcher. From the beginning, the brand was imagined as a full world rather than a traditional single lane label. One built on vintage references, interiors, storytelling, and personality, where getting dressed feels expressive and playful.

As the brand grew, Tanner Fletcher naturally expanded into dressing life’s bigger moments. Weddings and celebrations became another stage, not something separate. The collections honor tradition while leaving room for individuality, emotion, and a sense of fun. Whether for a ceremony, a party, or an ordinary day, the clothes are meant to support people being fully themselves.

For Fletcher, creativity comes from passion, love, and paying attention. Tanner Fletcher is about celebrating people as they are, trusting style as self expression, and treating fashion as something joyful. A reminder that getting dressed can be its own small performance, and everyone deserves a starring role.