Founded in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in Downtown New York City, Area is a womenswear and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since launch, Area has garnered a cult following with a modern, timeless take on beauty and glamour.

Fogg is originally from Lexington, Kentucky. After experience at Calvin Klein Collection, she met Pansczczyk at Parsons where both pursued their Masters in Fashion Design and Society. The designers meld their uniquely diverse backgrounds to explore history, aspiration, and conceptualized ideas of glamour through Area.

Exploring the perception of femininity and beauty is an ongoing reference for the brand; the ways in which these ideals evolve and change across time and cultures is a driving inspirational force for the brand. By embracing the constant evolution of our ideals of beauty, Area celebrates duality and togetherness.

Area’s signature style is multi-faceted; witty, inherently glam, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities.

Currently sold at leading retailers around the globe, Area has grown beyond its Downtown roots, spreading its ethos of inclusiveness and irreverent glamour around the globe.

Beckett Fogg has been a CFDA Member since 2019.