Adriano Goldschmied otherwise known as the ‘Godfather of Denim’ earned this title from working for nearly 50 years in the denim industry, not only pioneering new techniques and styles, but revolutionizing how the world looks at and wears this fabric.

From his humble beginnings in Cortina D’Ampezzo, where Goldschmied set up his first shop, the groundbreaking King’s Shop, he is now responsible for the creation of some of the most successful and innovative denim brands from the 1970s to today, from Goldie, Diesel, Replay, Gap 1969, AG, and Goldsign. Some of his revolutionary achievements include the creation of the stonewash technique, the use of tencel fibre, and super stretch denim, just to name a few.

Always the pioneer, Goldschmied is currently developing a new activewear denim line, Acynetic, which uses new weaving technologies and unprecedented strechability and comfort for denim.