Tory Burch launched her luxury lifestyle brand in February of 2004 out of her Upper East Side apartment in New York City. The line, which is defined by classic American sportswear and an eclectic sensibility, continues to grow and now includes womens ready-to-wear, handbags, shoes, jewelry – and a soon-to-be-launched eyewear collection.
In 2005 Oprah Winfrey asked Burch to appear on her show after receiving a tunic from her collection as a gift. The day after that show aired, the Tory Burch website received 8 million hits – and Tory’s career skyrocked!
It takes most fashion labels decades to find a signature style, but for Burch it has taken merely a few years. In addition to her ever popular tunic, her Reva Ballet flat with Tory’s oversized “double T” logo, is a popular “staple” in womens closets. The Los Angeles Times reported that by June 2008, 300,000 pairs had been sold – and each season the flat continue to sell out and people are placed on a waitlist.
Burch believes women gravitate toward her clothing and accessories because she found a hole in that market that her designer clothing could fill. “I believed there was a void to be met in the market — classic American sportswear that was chic and simple, and also well priced. I wanted to give women wearable and stylish clothing that fell somewhere between the contemporary and designer markets” Burch told Women’s Wear Daily.
Tory Burch became a Member of the CFDA in 2007. In 2008, she received the CFDA Accessory Designer of the Year award.
Tory was also the recipient of the Fashion Group International’s Rising Star Award for best new retail concept in 2004 and Accessory Brand Launch of the Year in 2007 from the Accessories Council.
To see the complete CFDA Member profile of Tory Burch please click here.