Nonoo

Nonoo

The CFDA Fashion Incubator 3.0 class

An appreciation for quality, tailoring, and worldly travel is the essence, the integrity, and the core of the Nonoo label and of Misha Nonoo herself. Born in Bahrain and raised in London by an Iraqi father and English mother, Misha Nonoo’s multicultural upbringing exposed her to a diverse collection of references, which gave her deep appreciation for global artistry. Misha attended London’s European Business School, as well as the prestigious Ecole Supérieure du Commerce Extérieur in Paris. It was during this time that she developed a long-term business strategy for her future label, anchored by her design premise – distinguishable details at mindful price points.

Upon graduation from business school, driven by the entrepreneurial spirit of the United States, Misha moved to New York to lay a strong design foundation. Inspired by her British heritage and impeccable detail and craftsmanship that she witnessed from Savile Row, Misha apprenticed at a local atelier that specialised in construction and tailoring. Moved by this experience and the sentiment that design and manufacturing go hand-in-hand, her collection is currently produced in Manhattan’s garment centre to uphold the highest standards of quality, whilst supporting the domestic economy.

For Fall 2011, Misha debuted her collection during New York Fashion Week. Her work showcased a unique outlook for the sophisticated urbanite – one that is quintessentially British at heart and suffused with signature tailored separates, a quirky playfulness and an adventurous spirit for everyday life. Today, Nonoo continues to display a point of view rooted in a wanderlust heritage secured by an authentic and honest design philosophy. A perspective that was evident in her recent project: a hand-painted silk eveningwear collection in collaboration with luxury fabric house and interiors company de Gournay.

Since the launch of Nonoo, the label has cultivated a loyal following that includes Gwyneth Paltrow, Sarah Jessica Parker, Amanda Seyfried, and Pippa Middleton. In 2012, Misha was awarded the Fashion Group International’s Rising Star award for Women’s Ready-to-Wear. This and her eveningwear collections are available globally through retailers including Bergdorf Goodman, Neiman Marcus and Harvey Nichols. Recently, this July