
"Pa La Cultura:" Luar at Bronx Dominican Day Parade
Raul Lopez hosted a float that paid homage to his Dominican heritage, turning heads the Luar way.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.