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Fitbit

Proud Partner of the CFDA

As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit products such as the FitbitVersa™ smartwatch are carried in over 45,000 retail stores and in 86 countries around the globe.

The CFDA partnered with Fitbit to drive the future vision of wearables fashion, working together to identify the next generation of emerging talent in the fashion tech space to design a unique and innovative wearable accessory for the Fitbit Versa smartwatch.  The partnership culminated in the launch of Fitbit x PH5 accessories in July 2018.