For the 5th year in a row, Nine West joins forces with  Fashion Targets Breast Cancer (FTBC) to raise awareness and funds for breast cancer. Exclusive this year, Nine West has designed a limited edition Nine West/FTBC pump that will be available in NYC retail stores and on ninewest.com.

For every photo upload made wearing the blue shoe, using hashtag #9WFTBC and tagging @NineWest during the month of October, the brand will make a donation to FTBC.

Check out NineWest.com for official rules and details and to see what others are posting.