Super Bowl and Super Fashion – is there a more exciting combination? Thom Browne, the CFDA member and Board Chairman, is partnering with GQ to present his fall 2026 collection at GQ Bowl. The event celebrates the fusion of fashion and sport, which perfectly plays into Browne’s sartorial ethos (the designer unveiled a football-inspired capsule last September).

GQ Bowl will take place at San Francisco’s Legion of Honor museum on February 6, two nights before the much-anticipated Super Bowl LX featuring the Seattle Seahawks versus New England Patriots with the halftime show headlined by Bad Bunny (who’d look dashing Thom Browne…just saying).

Hosted by the designer and GQ Global Editorial Director Will Welch, GQ Bowl will feature a red carpet and runway event with men’s and women’s looks on models, athletes, and notable friends of GQ and Browne – and streamed via GQ.com and YouTube.

Consider the fashion game on!