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SUSTAINABILITY

The Green Carpet Fashion Awards Make their Mark on LA

March 26, 2022

Marc Karimzadeh

The Green Fashion Awards brought out major names from the  fashion and entertainment industries  this past Thursday during the all-important leadup to Sunday’s Academy Awards.

The intimate dinner hosted by humanitarian and environmental campaigner Livia Firth and activist Bethann Hardison at the San Vincente Bungalows came with an important mission – to call for sustainable transformation.

An extension of the Green Carpet Challenge, the Green Carpet Fashion Awards did just that by honoring leaders in both fashion and entertainment who raise their voices and use their platform as formidable eco-warriors. This year’s honorees were Tom Ford, Aurora James, Bethany Yellowtail, and Color of Change.

Bethany Yellowtail and Livia Firth.

Amber Valletta

Bethann Hardison

“Fashion is a full spectrum industry running across the globe, touching billions of lives and reliant on a healthy biosphere,” Firth, Creative Director and founder of the global sustainability consultancy Eco-Age, said. “We must use that reach and power to bring purposeful change. We also know that sustainability solutions are intersectional solutions, that environmental justice is totally interlinked with social justice. The Green Carpet Fashion Awards are about all of this.

“This is why this new concept for the GCFA marks for us a crucial point for the fashion industry,” she added, “using also the power of Hollywood as movies and fashion have always been interlinked, flirting with each other in a symbiotic relationship.”

Ford, the Chairman of the CFDA, was bestowed the the GCFA Environmentally Restorative honor for the Tom Ford Plastic Innovation Prize in partnership Lonely Whale.

CFDA member Aurora James received a GCFA Economically Inclusive honor. The founder of Brother Vellies and the Fifteen Percent Pledge was honored for her “use of clear strategies and attainable goals to re-engineer the economics of the fashion industry from unfair to equitable, and the way that she balances tradition and craftsmanship with progressive, system change secured her the award.”

Bethany Yellowtail was a co-recipient of the GCFA Economically Inclusive honor, given to her for her namesake fashion label and retailer B.YELLOWTAIL, “for setting a new standard that prioritizes Indigenous creators in fashion.”

Finally, the GCFA Socially Just honoree was Color Of Change, the largest online racial justice organization in the U.S.  “which tirelessly works to challenge injustice.”

Karolina Kurkova, Heidi Klum and Alessandra Ambrosio.

Elisa Sednaoui and Alexander Dellal.

Gela Nash-Taylor, John Taylor and Nancy Hunt.

Among those who came out to celebrate the awards, its honorees, and purpose-driven mission were  Amber Valletta, Heidi Klum, Alessandra Ambrosio, Petra Nemcova, John Taylor, Zerina Akers, Nikki Reed, and Taylor Zakhar Pere.

CFDA CEO Steven Kolb said: “CFDA welcomes the Green Carpet Awards to the U.S. As an organization committed to social and environmental change within the industry, CFDA is aligned with the Green Carpet Awards’ efforts. We are inspired by the recipients’ good work and thank them for advancing responsible and inclusive initiatives.”

 

 

Photos by David M. Benett/Dave Benett/Getty Images for Eco-Age

Aurora James
Bethann Hardison
Bethany Yellowtail
Color of Change
Green Carpet Fashion Awards
Livia Firth
Tom Ford

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