Fashion is calling for genuine connection building between designers and their consumers. For designer Teddy von Ranson, he is doing that as he seeks joy in his work and shares gratitude for the endless support from his community.

“As a designer, you have to trust your vision,” von Ranson shared. “There are a lot of external voices and commentary on what we create. Ultimately the best designs are created when you know your client, infuse your inspiration, and continue to bring new styles to the landscape.”

In just five years, he has developed a strong house in American fashion through his own lens.

As von Ranson put it, “Someone once told me that you cannot separate the founder and the brand. The brand will always have the fingerprints and the soul of the founder. People tend to think we are a bigger, more corporate brand than we truly are, which I take as a compliment.

“But the truth is,” he added, “my hands are in many facets of the business, which has been a gift in these early days. Of course, as we grow, there will be more hands and minds pouring into TVR, but the foundation from the beginning is everything to how we grow.”

Although still in its beginnings, the brand has been ahead of its time with menswear collections that reconstruct masculinity and celebrate freedom of expression through fashion, style, and dress.

“There is no separation between a designer’s own evolution and what they are creating,” he said. “Those two are very linked. When I started the brand, I was exploring authenticity. What it means to allow myself to create without rules.”

Fifteen years at Ralph Lauren as a designer contributed to his craftsmanship, brand codes, and expertise in menswear. “I have always seen myself as an artist,” von Ranson said. “I am working to blend my roots as a painter and design work.”

With the Teddy Vonranson’s brand, men are encouraged to see themselves in a new and brighter light. Fashion is worn on the outside while it often shows us how we feel within. “I wanted men to feel free to explore fashion in new ways,” he noted. “There are no rules other than the ones we adopt or impose on ourselves.”

Whether it be his use of vibrant colors or knitwear craftsmanship, he has liberated men to resist traditional menswear styles. As he put it, “Color has always been a language for me, it is so emotional. It is a way to express one’s individuality, to be bold and to stand out amongst the crowd. What I came to realize overtime is that our clients are ready to break away from black and navy. They are looking for something to define their look, to be memorable.”

There is room for men to step outside of dress practices that mute unique characteristics and personalities from time to time. “Von Ranson has not resisted norms in fashion because it is the newest and coolest trend.

“My parents took pride in taking care of their well-made clothes, which were passed down generationally,” he said. “My brother and I both wore a tuxedo my grandfather had made for my mothers wedding. My first duffle coat was made in England and belonged to my mother.”

“I also watched my mother shop for items at discount stores. She showed us how to recognize good construction and how to find the pieces. She taught us to have a discerning eye and to look outside of the existing trends.

Von Ranson is hosting an intimate presentation in October to reveal his Spring 2025 collection. He is taking the chance to give thanks and show love to his community who has supported every fashion endeavor.

“I challenge myself daily to step outside of my preconceived box and try something new. I am exploring what brings me the most joy,” He noted.  “If something doesn’t bring me joy or feel right, I am moving away from it. I will have a space for those that have supported the brand and mean a lot to us to come together.”

“We are continuing to take our clients on a creative journey through fashion,” he added. “I hope people come away with the inspiration to explore themselves.”