Since his 2008 debut as a team member of Oklahoma City Thunder of the National Basketball Association (NBA), Russell Westbrook has been a star on the court, but his reach extends far beyond his skills as a professional athlete. Off-court, he’s a philanthropist, entrepreneur and an investor.

Westbrook has always been inspired by his inner city upbringing in Los Angeles, and with his global platform and influence, he’s working to uplift his community and make a positive change through the Russell Westbrook Why Not? Foundation he started in 2012, as well as his own fashion line, Honor the Gift (HTG), which he created in 2016.

The three pillars—for the inner city, overcome and raw—are the connecting thread for the brand, and the spring 2025 HTG collection “Inner City Auto Club,” which debuted during Paris Fashion Week, continues this messaging as an homage to his times growing up in LA.

Inspired by the film “Paid in Full,” the collection maintains a clear sense of neighborhood history with the homage to automotive culture of car clubs in LA, from classic car aficionados, performance car enthusiasts, to lowrider lovers.

Highlighted designs include contrast piping in the sleeves, rhinestone embellishments on denim and graphics, custom yarn stripes on multi striped camp collar tops and heavy canvas offerings in the vest and pant sets, tote bags, messenger bags and bucket hats.

Honor the Gift has been worn by celebrities like AG Baby, Chance the Rapper, Common, James Harden, Karrueche Tran, Lena Waithe, Ludacris, amongst others.

“Honor the Gift is a vehicle to inspire kids like me that grew up in inner cities, to see someone like me representing and use their talents to overcome and tap into their greatness,” said Westbrook. “I’m excited to continue building my brand and make a positive change in the fashion industry.”