“As a busy mom, I’ve been a Target customer for years,” said Rosie Assoulin of her new collaboration with Target. “It’s been such a joy to work together to bring the spirit of summer to the shopper with approachable, effortless and convertible pieces that can be thrown on from the beach to a dinner with ease and accessibility.”

Rosie Assoulin x Target, which launches this Saturday, brings Assoulin’s distinct sense of optimism and joy, New York-centric silhouettes, and vibrant color play to fashion, accessories and home, the latter a new category for the designer. Most pieces are priced at less than $50.

The collection’s vibe – the last quiet golden moments of summer –  is interpretated into colorful dresses, matching sets, handbags, sandals and accessories. The home pieces include kitchen towels, beach towels that works as sarongs and a tiffin box.

The collection launches in select Target stores, Target.com and on the Target app on July 25. Target’s SoHo store will feature an immersive shopping experience this Saturday replete with a community art installation and complimentary giveaways while supplies last.

“My favorite thing about this collection — and all of Rosie’s work — is her ability to pair bold silhouettes, expressive color and an unmistakable point of view with pieces that feel effortless to wear,” said Target senior vice president of apparel and accessories Tara Russell. “It captures the optimism and ease of late summer while giving guests fresh, designer-inspired style they can make their own long after the season ends.”