Rockefeller Center and the CFDA along with presenting partner Genesys® are teaming up for the third edition of NYFW Live at Rockefeller Center, the streaming partnership that opens the American collections at New York Fashion Week (NYFW) to consumer audiences.   

From September 10-15, Rockefeller Center will be the only destination – physical or digital – where the public can watch NYFW shows. Screenings will take place on a 27×28 ft screen at the iconic Rink at Rockefeller Center, thanks to presenting partner Genesys.

Genesys is a global leader in agentic orchestration for customer experience (CX), which works with leading fashion brands to reimagine how they engage customers and empower employees, helping deliver more personalized experiences while building loyalty and driving greater efficiency.

Participating designers and brands include 6397, 7 for all Mankind, Aisling Camps, Aknvas, Altuzarra, Anna Sui, Ashlyn, Bibhu Mohapatra, Calvin Klein Collection, Campillo, Carolina Herrera, Christian Siriano, Coach, Collina Strada, COS, Cult Guia, Diane von Furstenberg, Eckhaus Latta, Frederick Anderson, Kallmeyer, Khaite, KidSuper, LaQuan Smith, Libertine, Luar, Marc Jacobs, Michael Kors Collection, Nardos, New York Men’s Day (NYMD), Parsons School of Design, Private Policy, Public School New York, Ralph Lauren, Rio, Sandy Liang, Sergio Hudson, Simkhai, Thom Browne, Tommy Hilfiger, Tory Burch, TWP, Ulla Johnson, Vettese, Willy Chavarria, and Zankov are among the runway shows confirmed to stream throughout the six-day event.  

Becky G, Honey Dijon, and Sebastián Yatra serve as official ambassadors to NYFW Live at Rockefeller Center. 

“Now in its third edition, NYFW Live at Rockefeller Center has become an important extension of New York Fashion Week, bringing the creativity and energy of the American collections beyond the traditional fashion audience and into the heart of the city,” said Steven Kolb, CEO and President of the CFDA. “Together with Rockefeller Center, we are creating a truly public front row—inviting New Yorkers and visitors from around the world to experience the extraordinary talent, diversity, and spirit that make American fashion so unique.”

CFDA Chairman Thom Browne, Joseph Altuzarra, Stacey Bendet, and Sabyasachi Mukherjee will host the official New York Fashion Week kickoff cocktail at Le Rock at Rockefeller Center on September 10. Prior to the cocktail, a ceremony will take place featuring Thom Browne, Genesys Senior Vice President, Global Brand, Danielle Kieschnick, CFDA’s Steven Kolb, Joseph Altuzarra, Stacey Bendet, Sabyasachi Mukherjee, LaQuan Smith, Todd Snyder, Emily Adams Bode Aujla, Rachel Scott, Zaldy Goco, Dao-Yi Chow, Maxwell Osborne, Jasmin Larian, Raul Lopez, Emily Dawn Long, Julia Ferentinos, Ana Khouri, and Christian Siriano.

 “Fashion is in Rockefeller Center’s DNA, from the designer flagship stores on campus to the public art, events, and iconic spaces that have long served as a backdrop for style and creativity,” said EB Kelly, Senior Managing Director, Tishman Speyer and Head of Rockefeller Center. “Our partnership with Genesys and CFDA to once again bring NYFW Live to Rockefeller Center gives New Yorkers and visitors a front-row seat to American fashion in the heart of the city.” 

 “For luxury brands, the experience surrounding a product is as important as the product itself,” said Danielle Kieschnick, Senior Vice President, Global Brand, at Genesys. “NYFW Live brings the creativity and energy of fashion directly to consumers, reflecting the kind of connection people increasingly expect from the brands they love. At Genesys, we help brands bring that same level of intention to every customer interaction, using agentic AI to create experiences that feel more personal, relevant and connected.” 

Photos courtesy of Rockefeller Center.