Ten rapid-fire question’s with Lisa Mayock and Jeff Halmos, the CFDA Members behind new brand MONOGRAM. The couple’s shared love of graphic design, poster art, and vintage T-shirts led them to create a new brand together, their first collaborative effort outside of starting a family.

CFDA.com: What sparked the idea, the name?

Jeff Halmos: “Lisa has a huge collection of vintage graphic T-shirts and sweatshirts. A few months back, she told me she was having a hard time finding new ones that captured the same feeling as her favorites from thrift stores. So we started talking, then decided to get to work on making our own. For the name, we were looking for one that didn’t necessarily feel like it was specific to a clothing brand. Could be a record label, design studio, magazine, etc.”

CFDA.com: Who is your girl?

Lisa Mayock: “Someone who has their own point of view. A woman who likes to lead with her personality. Someone who loves fashion but doesn’t take herself too seriously.”

CFDA.com: Instagram handle?

J.H.: “@thisismonogram (same for Facebook and Pinterest, Snapchat is monogramstudio).”

CFDA.com: Best place to go for “graphic” inspiration?

L.M.: “Any of New York’s public libraries.”

CFDA.com: Working with your sig other in 2 words:

J.H.: “Really fun!”

CFDA.com: Any cool new companies out there that you’re fans of (besides MONOGRAM)?

L.M.: “Diagonal Press.  Amazing books, posters, and pins by Tauba Auerbach.”

CFDA.com: Next product category?

J.H.: “That’s a secret ;)”

CFDA.com: Favorite graphic T on your site now?

L.M.: “I love the WET t-shirt.  It’s painterly, the graphic is oversized, and it looks great under a suit.”

CFDA.com: Favorite summer spot in NYC?

J.H.: “Fort Tilden.”

CFDA.com: You Hiring?

L.M.: “Only interns at the moment.”