As part of the CFDA {Fashion Incubator} partnership with W Hotels, Lucio Castro was given the opportunity to film his brand video “With Mustard” which premiered at the W New York – Downtown.

“With Mustard” is a short film that follows a man on his lunch break in New York City. The man would go to the same sandwich shop and sit at the same bench everyday.  One day, his daily routine had an unexpected turn of events. Strange messages like “with mustard” or “no onion” started appearing…  These messages eventually lead to a unique discovery.

Learn more about the {Fashion Incubator} designer here.