Cheers from outside the Amiri show venue could be heard from afar thanks to throngs of fans screaming for guests such as J Balvin, Michael Cooper Jr., Russel Westbrook, Becky G., Lucky Blue Smith, K-Pop sensation Sunwoo and French Montana. It’s becoming a practice at European shows – think of it as an accidental flash mob times 100.

Inside the 19th-century market-turned-exhibition space, which the CFDA member had transformed into a lush Parisian square with a working fountain – think Chateau AMIRI – the designer presented clothes with embroidery, tassels, in desert colors and exuding ample ease. One could almost think these were influenced by a North Africa via French vibe.

Amiri’s inspiration for Spring-Summer 2026, however, came via friend and Los Angeles-based artist Wes Lang, who created works inspired by American history via patterns of birds and foliage on embroideries and jacquard weaves.

The women’s lineup, meanwhile, featured a bevy of crochet-effect and lace slinky gowns. Amiri’s wife Shirin, there with their sons, already worked the look to perfection.

Backstage, the designer acknowledged that the louche feeling could well be interpreted as French-Moroccan, but, he added, “it’s based more on loungewear or hotel pajamas… things you wear around the house but in a more formalized way that feels like a suit.

“Everything I create is driven by character – from cinema, music, art – and bringing those people together.” he added. “A hotel is the perfect meeting point for different worlds, where you see everyone coming together, where you can watch life go by.”

Life indeed, with a side of cool clothes.