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Instagram Business Resources to Support Brands During COVID-19

April 1, 2020

Emilie Fife

Staying connected is more important than ever before. Instagram has put together resources to help brands share stories, connect with their audience, and impact their community. Pivoting your social strategy is not easy but with these tips, best practices and thought starters, brands will learn how to navigate this new time on Instagram.

Please download the following toolkits to learn more about:

  • Re-imagined Best Practices and Relevant Stickers to join the global conversation (Live, IGTV, Feed, Stay Home Sticker, Thank Health Heroes).
  • Instagram Businesses Playbook, a guide that has great examples of how brands have shifted their strategies and ways to stay creative

Some additional resources can be accessed via the links below:

Instagram will continue to build products and features that make telling your stories and connecting with your followers easier and more impactful. The fashion and beauty partnerships team at Instagram launched a Facebook Group as a way to stay connected during COVID-19. In this group, they will be sharing features and updates, as well as hosting discussions and answering your questions.

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