5001 FLAVORS

Fashion has always had a large degree of relevance in the entertainment industry as actors, musical artists and sports stars often become just as famous for their sense of style as they are for their talent. A famous name is a valuable asset. Sports stars rule both on and off the field. And pop stars don’t just dominate the charts, they motivate markets. And increasingly, athletes and entertainers are turning themselves into “brands,” which puts even more pressure on all celebrities to do what they can to stand apart from the pack. Appearing at a premiere, on the red carpet, in a commercial or in a music video in an outfit that reflects their unique style and turns heads becomes of paramount importance.

Adhering to that need has been the success of 5001 FLAVORS.

5001 FLAVORS is a custom-made apparel company that has supplied the entertainment industry with a wide array of stylish designs and fashions since 1990. Since that time, such high-profile diverse clients as Will Smith, Aretha Franklin, Jennifer Lopez, Jamie Foxx, Lebron James, Queen Latifah, Nas and Shaquille O’Neal have commissioned the designers of 5001 FLAVORS to make butter-soft leather pants, high-octane fur jackets, sleek business suits and many other stylish garments. From Sean “P. Diddy” Combs to Mariah Carey, Scott Stapp to Timbaland, Hezekiah Walker to Usher, Jadakiss to Raven Symone, N’Sync to the late great Notorious BIG, 5001 FLAVORS maintains an impressive clientele list and formidable brand recognition in the music industry. The Harlem-based company’s clients have unique personalities, images and styles and look for fashion to reflect that.

The clothing produced by 5001 FLAVORS is as diverse as its clients. Because the goal of 5001 FLAVORS is to satisfy the needs of their clients’ lifestyles and tastes, the staff works tirelessly and enthusiastically to create new and innovative designs for all occasions, body types and professions. 5001 FLAVORS uses the latest fabrics and technology as needed for each project. The principals give their clients unwavering attention to ensure the outfits are to their ultimate satisfaction.

Now, the entertainment industry is resplendent with 5001 FLAVORS’ clothing, which can be seen in music videos, on album covers, in the movies, at the Grammy Awards, at the MTV Music Awards and in fashion editorials, as well as on stage and television. 5001 FLAVORS has established itself as the fundamental trendsetter for a diverse group of artists and record companies by supplying the entertainment industry with tailored clothing of the highest caliber. 5001 FLAVORS current client lists include sports figures, lawyers, music artists, producers, directors, television and film personalities as well as high-ranking record company executives. “I love their stuff,” says Fat Joe, who has been a client of the company’s for eight plus years.

5001 FLAVORS is the brainchild of talented Harlem-born designer, Guy Wood and his business partner Sharene Wood. The group launched the company after noticing a lack of unique style for many of the artists they had admired in the entertainment industry. Their instincts were right, as a flood of requests for 5001 FLAVORS fashions started pouring in, thanks to a word-of-mouth buzz. “It seemed as though one day, we had one client, and the next, 100,” says Sharene Wood. “We started in the early nineties and worked closely with some of that era’s hottest musical acts – Heavy D, Jodeci and emerging artist Mary J. Blige. One client lead to another and our business stared to flourish.”

5001 FLAVORS has since grown to include a fleet of experienced tailors, fashion stylists and a small administrative staff. The team works closely to complete each project in a timely fashion and to continuously build its client base while sustaining its relationships among its existing clients. Each year, 5001 FLAVORS gets many new clients as the entertainment industry continues to introduce new personalities and redefine old ones.

The process is simple. Usually, a client’s record label, assistant, manager or stylist will contact the company in search of an unique outfit. The client’s contact will then articulate to the 5001 FLAVORS staff the style and look the entertainer is looking for. The designers at 5001 FLAVORS come up with a design and the creation is brought to life. On average, it usually takes one week to turn around an outfit, but it also varies depending on the clients’ schedule and demand. In a week, the fitting takes place. Then the outfit is sent to appear in the next video, on stage, on the red carpet or wherever that celebrity client needs to be.

The success of 5001 FLAVORS, however, is centered on client relationships. The initial stage of the relationship is cultivated throughout the production process between 5001 FLAVORS and the client to ensure that the designs produced match the personalities and the vision of each client. A lasting relationship is built between the clients and the company as 5001 FLAVORS often maintains an artist as a client as they rise from obscurity to fame. The 5001 FLAVORS clothing is often the element of the artist’s appeal that sets them apart from others, making the design an indispensable component to the artist’s success. And artists indelibly become long-term and loyal customers.

Hard work and perseverance have enabled 5001 FLAVORS to rise from a virtually unknown company into a renowned manufacturer of the most stylish and innovative clothing available. The designing of new clothing, coupled with constant media exposure is translating into excellent potential growth opportunities for the company. Indeed, some of the hottest and most popular artists are wearing 5001 FLAVORS clothing and the demand is very high for its products and services. Its target market—the entertainment industry—is a never-ending source of business opportunity due to its constant need for 5001 FLAVORS products for its many personalities. But because of its exposure and rapid growth, 5001 FLAVORS’ consumer base has now expanded from beyond the exclusive entertainment industry and includes consumers from all walks of life. 5001 FLAVORS is now ready to expand its scope of business and broaden its horizons. “We’re exciting about the upcoming adventure, whatever it is,” ! says Guy Wood. So start to look for, recognize and enjoy the flavor of 5001 FLAVORS .

“Styles for the guy who wants to fit in.

Fashion for the lady who wants to stand out.

A brand that recognizes that you’re one of a kind.

5001 FLAVORS – a casual attitude and couture state-of-mind.”

“5001 FLAVORS is rooted in custom-made apparel.

Unique. One-of-a-kind. Carefully designed. Expertly tailored.

Unlike other lines of clothing that have been conceived to capitalize on celebrity, 5001 FLAVORS promotes its own design specialized heritage in each custom-made design.

As it has always done, 5001 FLAVORS emphasizes the individual.

5001 FLAVORS – It’s All About You”

“5001 FLAVORS is the fusion of popular entertainment culture,

Designer fashion and urban sensibilities.”

“5001 FLAVORS – For People With Great Taste”