The New Denim Project®

The New Denim Project® a third-generation family-owned textile mill established in 1956. Focusing on natural fibers and circular manufacturing. Recognized for our 360-degree vision and perspective of what is happening around us, combined with decades of tradition, innovation, textile design & production.

Our closed-loop process is restorative by design, beginning with collecting, sorting and separating post-industrial & post-consumer textile waste. Mainly leftover cotton fibers, fabric scraps from the cutting tables at denim factories and discarded second-hand clothing. These 3 sources of raw materials are collected and sorted to clean, shred, open and mix back into fiber, and reuse the material, to spin and develop regenerated upcycled cotton (or cotton-rich) yarns, in order to finally weave our collection of curated upcycled woven fabrics.

We are proudly among the first fully closed-loop textile mills worldwide. Our eco-industrial techniques are based on eliminating the concept of waste. Our own cottonseed waste from our spinning process is later passed on to coffee-growers to use as compost to grow the finest specialty coffee in the highlands of Guatemala. Together, driving change through creativity and a sense of connectedness: a celebration of community.