D’Marie

D’Marie Analytics is a social media analytics and casting software company. D’Marie’s platform connects brands with influencers and quantifies the success of social media campaigns. D’Marie’s unique algorithm measures 56 metrics across Facebook, Twitter and Instagram, creating the first widely respected standardized database of influencer valuations. Each metric; including factors such as followers, reach, engagement, click-thru and action conversions – is assigned a value and weighted in an overall algorithm to determine the “ad equivalent” value of an influencer, brand or organization’s social media portfolio. The company uses its data to cast and design high-impact social media content, offering strategic consulting, shoot production and publishing management.