In what ways do you feel your idea of design and style has dismantled hypermasculinity in Black culture?
Ev: “We could start with our laced jeans. I believe we are the pioneers. There were no dudes around us wearing lace until we incorporated lace into our denim work. Now, you may see a lot of brands featuring lace with denim. It is great to see people become receptive to lace and denim, especially men, I think it is dope to see it.”
Tela: “Our lace aesthetic is huge. The fabrics and materials we use are very important. I love that we are able to cast guys who are comfortable to play around with make-up for our runway shows. Last season, I provided a brief to explain the make-up was not for a particular woman or man, but instead the make-up was the look for our runway show. It was awesome to see how many guys were open-minded and thought that their make-up was cool and looked bad-a**. There are amazing guys very present and very prevalent in hyper-masculine spaces and we see that they can break away from those to welcome openness. That energy translates back into their communities and shows there is absolutely nothing wrong with self-expression.”
Ev: “During the funk and disco era, a lot of men from The Isley Brothers to Earth, Wind, and Fire, embraced fluid styles of dress. It is cool to see that fluid influence resurfaced and lives among us.”
How do you feel intertwining stories from the bible has helped create brand values that reach the masses? How does your impact in fashion contribute to the authenticity of streetwear designers?
Ev: “At first, our ideas were super literal. I am a missionary at heart. I try my best to live an upstanding Christian lifestyle but I am not perfect. I realized our messages do not have to be in your face like ‘be righteous or go to hell.’ There is a beauty in subtleness. Beauty is non-denominational; it does not pertain to one religion. Who Decides War is a sign of hope, which is what we really need in our everyday lives.
Tela: “I believe the beauty of streetwear is that it has been loudly referenced while quietly represented. Ev and I have obviously admired street style… Ev was a little Hypebeast Kid in Soho, he took a lot of street style photographs back in the day. It is amazing to be so closely tethered to streetwear but to also be able to transcend the conversation into different facets of fashion. As we step into new spaces, we are holding the doors open for people to come behind us. It is essential that we take advantage of our platform to build new conversations because we know streetwear fashion. What I like to say is we are not streetwear but we are of streetwear.”
Your Your Story Told Your Way Black History Month series celebrates fashion leaders and creators via curated conversations that welcome authenticity and honor brand identities. These conversations steer clear of trauma to encourage fashion leaders to also be a beacon of light.
Photographed by Kendall Bessent at the historic St. Philip’s Episcopal Church, the first parish for Black people, architected by Vertner Woodson Tandy.