As Global Content Director of Net-A-Porter.com and Editor-in-chief of the company’s Porter Magazine, Lucy Yeomans has played an instrumental role in shifting the way people think about publishing and shoppability.

She came to Net-A-Porter in 2012 with a solid resume in magazines. Prior, Yeomans was Editor-in-Chief of Harper’s Bazaar UK, spearheading the title – one known as Harpers & Queen and aimed at Britain’s upper classes – into a top fashion magazine.

In addition to Porter, she also launched The Edit, Net-A-Porter’s luxury online weekly. Yeomans is a recipient of the BSME Editor’s Editor award and sits on the boards of Natalia Vodianova’s Naked Heart Foundation and Film Aid. She also took part in a “CFDA Conversations” session with CFDA Chairman Diane von Furstenberg at the Crosby Street Hotel this past December.

Here, she spoke to CFDA.com about the power of digital in today’s changing fashion world, how von Furstenberg played an instrumental role in her decision to join Net-A-Porter and her hopes for 2016.

CFDA.com: What was the genesis for naming the magazine Porter?

Lucy Yeomans: “We chose the name Porter because it had a strength, wit, elegance and intelligence that we felt spoke to the modern woman, whilst also having a sense of timelessness—it feels like the name of a magazine that could have existed for decades. Also, because it used a key root word from the company it is published and powered by: Net-A-Porter.”

CFDA.com: How does the e-commerce component complement the print magazine?

L.Y.: “The ‘shoppability,’ as we refer to it, is where the real magic happens. The dream was always to create a magazine which not only inspired and seduced, but also allowed readers to be able to have or find anything they saw on the page, be it a dress, a shoe, a lipstick or a book. And because we are powered by Net-A-Porter, we have been able to create the technology to make this happen, either via out digital edition or simply by scanning the hard copy page with the free Net-A-Porter app. When we launched, people assumed it would link to Net-A-porter merchandise, but this is not the case. We either direct readers to the brand’s site or to our global 24-hour concierge service which will help customers find any fashion or item they desire– be it a Chanel jacket or Louis Vuitton bag. In addition to the 500 or so piece that actually make it into the printed page, there are another 700 pieces, inspired by our fashion stories to be shopped via the app.”

CFDA.com: What do you hope each woman takes away from every issue?

L.Y.: “First and foremost, it is about putting our woman at the center of our thinking and ensuring Porter delivers her the best experience. Porter’s mission is to speak to the modern woman wherever she is in the world, talking to her six meaningful times a year instead of the traditional 12, and seasonally rather than monthly – Spring, Summer, Fall, Winter, and two issues for when she’s traveling: Summer Escape and Winter Escape. The Porter woman and Net-A-Porter customer is someone who travels roughly 11 times a year. For us, it’s extremely important to acknowledge this hyper-mobile, fashion-loving luxury audience and to make sure that our messaging resonates globally with single, consistent, global editorial content.”

CFDA.com: How has the industry changed since you first started?

L.Y.: “The fashion industry is one that is constantly evolving. And right now it feels fast, fast, fast! We have seen the most tremendous change in recent years due to the ongoing move towards digital. Our audience is constantly hungry for more information, new product, and the latest thing in fashion, yet they still place huge value on an authoritative curation, which is why I believe the right print products still have an important place. With Porter’s digital edition and via the app experience, our readers truly get the best of both worlds. We also produce a weekly digital magazine for Net-A-Porter – The Edit, which combines expert curation with the promise of instant gratification. Every single piece featured on every page is literally just one click away!”

CFDA: What role did CFDA Chairman Diane von Furstenberg play in your decision to join Net-A-Porter?

L.Y.: “Diane is an incredibly sharp businesswoman and has been a trailblazer in the fashion industry for many, many years. When considering my move from Harper’s Bazaar UK, I went to her personally for advice. Ultimately, Diane thought it was a move I should make, and her feedback was definitely a factor in my decision to join Net-A-Porter as global head of content and course launch Porter Magazine.”

CFDA.com: What do you hope to achieve for the magazine in 2016?

L.Y.: “Without revealing too much, we are very excited about the direction in which Porter’s ‘shoppability’ is going. Each issue, we have sharpened the function’s capabilities, so we will begin sharing this with our readers and the industry in the coming months. Our commitment to both serving and championing inspiring women around the world continues, and the feedback we received from our ‘100 Incredible Women of 2015’ list was phenomenal. The first of many…”