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Wolk Morais Unveils Collection in Hollywood

November 14, 2016

Alexis Brunswick

01 / 25

Look 1

As two of the pioneers of the westward fashion movement, Brian Wolk and Claude Morais have embraced Los Angeles as their new home, with their New York-trained posse in tow. Their relationship with L.A. is so strong that they chose to debut the fourth collection of Wolk Morais on Sunday night in West Hollywood.

For a crowd that included many young starlets — a circle in which the pair is becoming increasingly popular — the founders of the Ruffian label drew inspiration from the uncensored era of 1930s Hollywood cinema as well as the local street-style culture of Fairfax Avenue, one of their favorite thoroughfares in the city.

“The collection is all about pre-code Hollywood, that period when there was no ratings system and women were strong and bold. We wanted to embrace that period of freedom,” Wolk said. Their desire came to life in rich materials, including plush silk velvet, metallic jacquard chiffon, and silk crepes, that were given feminine and unrestricted bias cuts, side tucks, and delicate draping that felt at once ladylike and uninhibited.

Harkening back to the period’s ingénues, many of the floor-length silhouettes felt fitting for today’s red carpet. The designers embraced a mostly gold and black color palette with bursts of burgundy, floral devoré, and a purple striped metallic. A white silk crepe bias dress with slit sleeves walked before the last look, symbolizing the show’s mood of female strength. And for an extra touch of power, models sported oversized gold safety pins which were added to the designs later in the week.

Styled by longtime friend and collaborator Elizabeth Stewart (known for dressing the likes of Julia Roberts and Cate Blanchett), the demure silhouettes were roughed up ever so slightly with beanies, oversized gold chains, and bombers that lent street cred to the collection. So too did the introduction of the pair’s new monogram, MW, subtly embroidered on select looks, which Morais called an homage to their work in L.A.. Wolk added, “Sometimes a monogram takes a moment to come alive, we’re evolving here. It’s a love affair, so everything kind of comes in baby steps.”

Brian Wolk
CFDA Member
Claude Morais
Fashion Show
Wolk Morais

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