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NEW YORK FASHION WEEK

Tory Burch Brings New Currency to Effortless Chic

September 12, 2023

Marc Karimzadeh

What does “effortless” in today’s chaotic world mean? Tory Burch was pondering this as she conceived her Spring 2024 collection. Her response: “Clothing that frees up space in your mind.”

Indeed, she delivered exactly that at the Gilder Center for Science, Education, and Innovation at the American Museum of Natural History. The spectacular new venue could have overshadowed the presentation, but not when the clothes are as terrific as these.

Burch focused on modular tailoring, light-weight materials, and layering for an effortless elegance that was structured but never cumbersome. Along the way, she introduced many charming looks, including micro-mini goddess dresses. “This collection is designed to be lived in, to move with you, and to instill a sense of lightness and optimism,” she said. Mission accomplished.

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Tory Burch

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