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Top 2016 CFDA Moment #3: The Future of NYFW Study

December 21, 2016

Marc Karimzadeh

Bloggers covering the collections in real time, new technology allowing runway live streams, global warming, and an out-of-sync retail cycle…. Is the fashion show system in need of an Rx? The question prompted us to launch a study with The Boston Consulting Group to gauge the future of fashion week. Released in March and available here, it concluded that the time is ripe for a seismic shift. The most critical issues that emerged were in-season relevancy, delivery cycles, and subsequent markdown cadence. Change is everywhere. This year, Ralph Lauren, Tommy Hilfiger, Tom Ford, Thakoon, and Rebecca Minkoff embraced the new wave of see-now, buy-now. More are expected to follow suit in 2017.

Ralph Lauren
Rebecca Minkoff
See Now Buy Now
Thakoon
The Boston Consulting Group
The Future of NYFW
Tom Ford
tommy hilfiger
Top 2016 CFDA Moment

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