Thom Browne is expanding his footprint with the opening of his first retail location in France. Located in the exclusive private members club EPI in Saint-Tropez, the designer’s new location, the Thom Browne Tennis Pro Shop, will stock his signature ready-to-wear, tailoring, and accessoriess alongside limited-edition EPI branded Thom Browne goods, which will be redeveloped each season.
It’s in the perfect summer destination spot, which sits alongside some of Saint-Tropez’s most prominent restaurants and luxury resorts. The designer collaborated with architect Flavio Albanese of ASA Studioalbanese on the design of the store, which remains on brand while reinterpreted with a resort feel. Red, white, and blue striped subway tiles are complimented by furniture from a mix of American and French designers, including Paul McCobb, Jacques Adnet, and George Nakashima. The shop is by appointment only to stay true to the location’s vision of privacy and exclusivity.
To celebrate the occasion, the brand collaborated with close friends. Actress Kiernan Shipka was invited to explore Saint-Tropez in style, while friend and collaborator Christian Coppola documented the experience. From helicopter rides to tennis matches, Shipka got the full Thom Browne experience in the South of France. Take a look at some of the best moments