This just in! We’re buzzing about the announcement that Michael B. Jordan will be Coach’s first global face for the brand’s menswear business. The actor and producer will be part of Coach’s global advertising campaigns for men’s ready-to-wear, accessories and fragrance next spring, and will also collaborate with CFDA Member and Coach Creative Director Stuart Vevers on philanthropy through the Coach Foundation.

“Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”

The move is a celebration of a shared belief in values of optimism and inclusivity and the modern American Dream.

“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”