What do you get when you combine fashion with virtual reality technology? Google is exploring the answer to that very question with a new six minute documentary in collaboration with Rag & Bone.
The video centers on CFDA Member Marcus Wainwright as he prepared his Rag & Bone label for last September’s New York Fashion Week. “Google wants to show the potential of technology outside of gaming,” explained Julia Hamilton Trost, Business Development & Content Partnership Lead, Google VR.
Produced by Two Bit Circus, the documentary gives users a 360-degree view of the shot, upping the level of engagement and exploration from what an average video can provide. Audiences can virtually interact with Wainwright, wander through Rag & Bone’s offices, or hang out behind the scenes at photoshoot.
The potential of this type of technology, when it comes to major high-end events such as NYFW, opens up an unprecedented window of viewership. “Only a few people in the world get to sit front row at NYFW. VR gives more people access to this information and these experiences,” Trost said.
The video is available here, on CFDA’s YouTube channel.
