During the New York women’s collections earlier this month, Samsung 837 partnered with WWD for The Style Dimension series of panels, runway reviews and trend discussions with top fashion influencers and designers.
Held at the Samsung 837 space in the Meatpacking District, attendees heard from industry insiders like former Miss USA and actress Olivia Culpo, Scott Lipps of Lipps LA, and CFDA Member Zac Posen, who shared the inspiration behind his latest collection and more in a conversation with WWD Executive Editor Bridget Foley.
The ever-important integration of technology into the world of fashion was a hot topic over the two-day series, with curated panel discussions highlighting the future of retail and fashion in the social media era.
Uri Minkoff, for example, participated in a conversation on “The Evolution of Retail: Creating the Ideal Consumer Connection and Experience” with Zach Overton, Samsung 837’s Vice President of Customer Experiences and GM of Samsung 837. Arthur Zaczkiewicz, WWD’s Executive Editor of Strategic Content Development, moderated the talk.
“The convergence of technology and fashion has reached the next step in the industry’s evolution as consumer demand for more compelling experiences is being met with virtual and augmented reality,” said Minkoff. “But there are also technologies – such as data optimization and predictive analytics – being deployed in the market to help designer brands and retailers better engage consumers. It’s an exciting time to be in fashion.”
Throughout the event, Samsung 837 continued to prove the importance of bringing together fashion and technology in the 21st century, and takes a leading role in facilitating the merging of the two industries.
“Giving people a front row seat to dynamic industry conversations with guests like Uri Minkoff, Zac Posen and Oliva Culpo helped draw robust crowds of guests in and outside of the fashion industry once again making Samsung 837 a go-to hub during NYFW,” noted Overton of Samsung 837.
