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The Row Launches First-Ever Kids Capsule

September 28, 2021

Nicky Campbell

There’s good news for cult fans of luxury fashion label The Row – your kids can now wear it too.

CFDA members Mary-Kate and Ashley Olsen announced this new addition W Magazine’s Volume 5 ‘The Originals’ Issue with an editorial shot by Jeff Henrickson on an adorable cast of kids.

The genderless collection includes cashmere pants, crewnecks, belted cardigans, hats, and more, available in size from two to 10 years and ranging in price from $390 to $790. There’s even a pair of velvet slip-ons that fans of the brand will recognize as a miniature version of the popular women’s style based on Venetian gondolier shoes.

The designers kept comfort top of mind for the collection: everything is also devoid of zippers, buttons, laces, and anything else that might make the clothes more difficult to get on and off – which all parents will be thankful for.

 

“The items have to have a sense of practicality, ease, and comfort…We think of this for our main collections, but it’s even more important for kids. Over the past 10 years, we’ve personalized cashmere onesie and blanket sets for our clients and friends who have had kids. We wanted to explore that in a bigger way,” said Mary-Kate Olsen.

The capsule collection also has a philanthropic element. Proceeds will be donated to charities in Los Angeles, New York, and London – cities where The Row has flagship stores – that support children’s health, education, and well-being.

“The plan is to create a program that gives back in a significant and meaningful way,” Ashley Olsen added.

 

Shop the collection at The Row store locations at the end of this month. 

PHOTOS BY Jeff Henrickson

Ashley Olsen
Mary-Kate Olsen
the Row
W Magazine

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