Finfin Play AG, the innovative creator behind the much-anticipated free-to-play mobile game Fashion League, is partnering with the CFDA/Vogue Fashion Fund in honor of the game’s upcoming launch and the Fund’s 20th anniversary.

Kicking off during New York Fashion Week this September, the partnership will feature an exclusive, limited-time in-game event.

The four-week Fashion Fund activation will feature styling challenges, game locations, and backdrops within the Fashion League world inspired by this year’s 10 finalists, who will also design a signature look in the game. The 2024 Fashion Fund winner, to be announced in October, will receive a dedicated virtual store within the game showcasing additional exclusive runway looks.

“Collaborating with Finfin Play on Fashion League allows us to showcase the incredible talent of the CFDA/Vogue Fashion Fund designers in a new and innovative way, reaching a broader audience and engaging with fashion enthusiasts in the gaming community,” CFDA CEO Steven Kolb said. “And, as the Fund celebrates its 20th anniversary, this partnership honors the past while looking forward to the future of fashion.”

Starting next January, additional initiatives will celebrate the Fund’s 20th anniversary, including a special limited-time event with alumni brands inspired by iconic moments from their respective time in the program. An exciting few Selection Committee members will also appear as non-player characters to enhance the storyline and narration of the event.

“We’re thrilled to merge the physical world of fashion with the gaming universe through our partnership with the CFDA/Vogue Fashion Fund,” Finfin Play AG Founder and CEO Theresia Le Battistini said. “This collaboration celebrates emerging talent and enables designers to connect with and understand their clients better through valuable data.”

Revolutionizing gaming with its unique blend of fashion, inclusivity, and e-commerce, Fashion League gives players a chance to engage in a stylish adventure, tackling sartorial challenges to access exclusive events and rewards. The game enables the creation of diverse avatars, representing all body types, skin tones, and genders, making it a trailblazer, setting a new benchmark for inclusivity in gaming. A key feature is the ability to style avatars with layers of clothing, allowing players unmatched potential to express their creative style on the runway and providing a realistic fashion experience. Players will navigate high-profile assignments to build their fashion empire through social media marketing stunts and express bold originality on the runway to win unique prizes and advance in the Fashion League.

The partnership underscores the female-led gaming platform’s commitment to empowering up-and-coming designers by connecting them directly with a fashion-loving audience, bringing them closer to their target market, and fostering creativity by offering a valuable platform for new voices to shine alongside established and renowned brands.

For more information on Fashion League and the upcoming events, please visit https://fashionleaguegame.com/ and look out for the game’s official launch in Fall 2024.