With cases of COVID-19 still surging in many parts of the U.S., the pandemic has hurt fashion retailers hard – and independent retail is most vulnerable to the economic situation.

More than ever, it’s important to support your independent, local boutiques if you have the financial means to do so. With that in mind, we will be spotlighting some of our favorite local stores worthy of putting your money behind. First up, California-based McMullen.

Founded by industry veteran Sherri McMullen, it opened up in Oakland in 2007 and just expanded its footprint with a second location in Palo Alto last year.

At McMullen, customers will find a vibrant mix of Rachel Comey, Mara Hoffman, and Khaite alongside the work of emerging labels like Christopher John Rogers and Khiry. The business is also committed to supporting female-owned brands and Black designers from around the world, investing in the often under-represented communities.

As McMullen reopens its doors, we caught up with the founder to hear how she is navigating retail in the pandemic.

How long have you been in business? 

13 years

Can you describe the overall aesthetic and feel of your store?

The overall aesthetic is modern, understated and has a positive energy — just like the women  we dress.

Why did you choose this location? What attracted you to this neighborhood? 

I knew I wanted to open McMullen in Oakland because there is a spirit about the city that moves me. The sense of community is so strong here. Before we opened, there hadn’t been a luxury boutique in Oakland since the late 1980s, and I knew the community would be supportive. In our neighborhood, we are surrounded by several female Black-owned businesses. It feels amazing knowing that I’m surrounded by like-minded female owners. We can lean on each other, support one another, and there’s an understanding of what it’s like being a Black woman that owns a business — along with everything that comes with it. I’ve been very fortunate to have the support and love of my community. Our business has always been connected to our community. We offer internships to young students interested in fashion, and mostly to young Black students who have little access to the industry. We also hold one to two fundraisers each year in collaboration with organizations supporting women, children and the arts.

What are some of your favorite designers, products, and/or elements from the store? 

Some of my favorite designers are Christopher John Rogers, Nomia, Khiry, Lisa Folawiyo, Arias, Khaite, Jacquemus, Lizzie Fortunato,  Proenza Schouler, and Tibi. Many of these designers we’ve had for years, decades even. I’ve been working with Amy Smilovic from Tibi since the inception of McMullen, and Lizzie Fortunato and I are celebrating our 10-year anniversary with a McMullen capsule collection in 2021.

How has COVID-19 impacted your business? 

We were heavily impacted and ended up closing our stores for four months. We stayed nimble, and were able to focus on our customers by offering Goodie Boxes and virtual appointments. We had a small team working every day, focusing on digital to make sure we’d be able to stay afloat and reopen when we were allowed to reopen. I was able to slow down and rethink the overall pace of the business. We’ve been able to put in place ideas and services that will make a large difference in our business model.

What are your plans for reopening? 

We reopened both locations this month. We’re taking extreme caution and care to keep our employees and clients safe. We’re encouraging our clients to schedule private appointments, as we believe this is the best way to operate right now.

What do you love about fashion retail? 

I love working with designers and learning about their vision and inspiration for a collection. I also appreciate the story behind the brand, and we prioritize sending that message to our customers.