What does Scott Sternberg’s Entireworld look like? Think tees, button-ups, sweaters, socks, and more, all rendered with the sense of charm the industry has come to love about Sternberg.
The direct-to-consumer men’s and women’s lifestyle brand launched at www.theentireworld.com today, and will feature semi-monthly product drops at democratic prices. That’s exactly what Sternberg had in mind.
“From a product perspective, it’s about the stuff we live in every day,” the designer said. “I was looking at essential products from the ground up, such as socks, underwear, T-shirts, shirts, blouses, knitwear—then elevating those into something truly special and sublime.”
Sternberg had founded Band of Outsiders in 2004, but left the label in 2015. He used the time for an extended break, took on a few consulting gigs and quietly began to conceptualize his next venture. He aimed to apply the same standards to Entireworld as he did to Band of Outsiders, which had significantly higher price points. “I am now looking at a $15 pair of socks, $30 T-Shirts, and $25 tanks,” he said. “I am giving them all the same love and attention to detail and quality and elevating them.”
The lower price point, he added, shouldn’t position these items as “throwaway pieces. It’s the commodity that drives sales. These should be platforms for great ideas and great design.
“The consumer is looking for value,” Sternberg noted. “The consumer is more knowledgeable than ever. Beyond the pragmatic, you are still delivering a dream. This is not a cynical brand.”
Among Sternberg’s favorite pieces in the lineup are oversize cable knit sweaters for men, and camisole tops for women.
Entireworld sells directly to consumers through its online store and there is now wholesale distribution, at least not for the moment.
Sternberg’s prior experience provided him with key lessons. “It takes an audience a long time to understand what you are trying to do,” he said. “I want to stay patient and focused. You also have make sure you have a strong business idea and the capital for it.”
The moniker came to him after a series of brainstorming sessions. “I wanted a name that didn’t fit into the paradigm of what a brand name should be,” Sternberg explained. “For Entireworld, I was looking at what I wanted the brand to be about: this utopian ideal of a clothing brand. I was thinking about a physical place and somehow, when I put those two words together without a space in the middle, it felt fresh and new. It felt like Disneyworld, but for pros.”
That said, Sternberg is already thinking about partners who can showcase his product in creative ways “in a space that is highly engaging and weird and entertaining and inspiring – just what retail needs to be right now,” he said. “There is a lack of ideas for experiential retail.”
And while he has big plans for Entireworld, he knows that growth requires more than just ambition.
“The world is moving at light speed,” he said. “You have to communicate to the world what is so great about what we make, and take it one step at a time.”
