The 1960s was an era of defiance, characterized by riots and protests by a young generation that desired change – for women’s rights, military intervention, and civil rights. This youth-led activism serves as the inspiration behind KROST, a luxury streetwear label that puts community first.

Designed and produced in Los Angeles, KROST just made its New York debut with the launch of a SoHo concept store at 357 Canal Street.

Samuel Krost of KROST

Spearheaded by founder Samuel Krost with the help of designer Scott Camaran, the young entrepreneur is using his background in fashion (his resume includes work at Onia and Helmut Lang) to make his mark on the industry.

With a capsule collection composed of lux hoodies and leather goods, Krost aims to be a “vehicle for building a sense of community.”

KROST “First Semester” FW18 Collection

He’s doing this by partnering with the organization March for Our Lives, demonstrating, in his way, how fashion has a responsibility to give back.

“March for Our Lives was born out of the devastation brought by the shooting at Marjorie Stoneman Douglas High School and is the prime example, and the brand’s biggest inspiration, of youth coming together to support one another for a greater purpose – to propel a safer tomorrow,” Krost said.

“We’re proud to be one of the first partnerships with the organization within another industry, with the goal of supporting them in a financial capacity through small capsule collections while also bringing additional awareness to their cause through all social and digital marketing initiatives.”

Expect more such partnerships in the label’s future. In line with the brand’s motto “Support Your Friends,” Krost hopes to mobilize a new generation of young creatives far and wide to take the brand to new heights. He has a high-profile network behind him – think Gigi Hadid and @fuckjerry – and aims to utilize this to generate real change.

KROST “First Semester” FW18 Collection

As Krost put it, “We’re here to partner and collaborate with as many creatives, artists, photographers, videographers, and other brands in the world that can help create additional vehicles to propel this message and build our community.”

View the collection online at Krost New York, or head to the KROST concept store at 357 Canal Street that will remain open until December 10th.