This past February, Chereskin won the distinguished Red Dot Award at the Art Students League. Today, he is fully focused on art and silk screening, gaining new artistic technique to amplify his illustrations. It’s not an entirely new world for him. Before crossing over into fashion, he had worked as an illustrator for books, magazines, and advertisements, and that is how he was discovered.
“A tie manufacturer asked, ‘Do you want to put your illustrations on a tie?’ I did it,” he recalled. “It was another medium to expose my artwork.”
He took steps to intertwine fashion and illustration, creating his own blueprint in fashion and impacting the world of art.
“I got into fashion through the back door as an illustrator,” he said. “Yet I believe that I made contributions to menswear. With my art training, I introduced pastel colors to menswear, it was incredible. At the time, a lot of men’s clothing were dark colors like black and gray.
“When you are young, you reach for your biggest visions and what you feel regardless if it is well received,” he added. “My illustrations in fashion did not just work, but my artwork was explosive as people responded very well.”
His visions of art allowed him to produce successful menswear collections.
“I pour my art background into collections and products for people who I thought were in search of newness,” Chereskin said. “You see, look at all the graphics on fabrics now. It was a very exciting moment in fashion. There were more fashion retailers and fashion coordinators looking for new ideas. Yet there are opportunities all over the place today as well.”
Decades later, designers like Shanel Campbell of Bed On Water and Colm Dillane of KidSuper are just a couple of examples of designers who intertwine art and fashion. The industry’s competitiveness pushes designers to find ways to elevate their storytelling.
Chereskin had a different motivation.
“I just wanted to go back to my roots and study art,” he said. “To walk back into that school and take on silk screening after 30 odd years is very challenging but I am pushing through it. It is true, you can start a new journey. Here I am in full swing of a new career. I am not turning away from fashion, but I am focused on art.”