New York’s early summer heat channeled balmy Balinese vibes, setting the mood for John Hardy’s new Soho boutique celebration on Wednesday evening. Chief Creative Officer Reed Krakoff expanded the jeweler’s retail footprint and brand concepts, giving a home to its signature collections, artisanal designs, and diamond styles, both lab-created and natural.

The open, airy 1,800-square-foot space — double the previous store on Prince — is the first U.S. location to feature Krakoff’s retail vision.

Guests are immediately greeted by signature brand motifs: a giant gold-finished Spear bracelet hanging from the ceiling, a 25-foot sculpture crafted by Balinese bamboo master Gustin Ngurah Udianata.

“This is the first time we have had enough space to have a flagship that expresses the full breadth of the brand in terms of assortment, symbols, and materials, and the language of this next chapter in John Hardy’s evolution,” Krakoff explained.

The color scheme is light, thanks to wood paneling and fixtures, beige counters, the brand’s signature orange in orange cubes, and a playful wall display that mimics Pantone color chips.

Vitrines display styles from product groups such as Spear, Knot, Surf, the new JK Lovestruck™ line, and the Icon Stud earrings, popularized by brand collaborators Billie Eilish and Finneas O’Connell. Meanwhile, the store’s video screens display John Hardy’s origins in Ubud, Bali, and its workshop, nodding to its status as a sustainability pioneer.

The mood continues but shifts subtly in the rear salon—an intimate space to explore top-tier offerings—thanks to hand-cut terracotta tiles, a floral theme rug, and furnishings by Marc Newsom and Warren MacArthur.

“I didn’t want it to feel like an unapproachable jewelry store,” Krakoff said. “It also had to feel credible for spending thousands of dollars. The rear salon is where customers can sit and spend time with the jewelry. There, they can decide what they really love—it’s a serious investment.” .