Since Politico released a leaked draft ruling that unveiled the Supreme Court’s intention to overturn Roe v. Wade, women’s reproductive rights – and how they could be challenged – became major news, and over the weekend, Saturday Night Live took a stand to show support for Roe v. Wade – using fashion as the vehicle to do so.

Led by host Benedict Cumberbatch, several cast members (including Mickey Day, Chloe Fineman, Cecily Strong, Alex Moffat, Kyle Mooney, and Chris Redd) wore a Prinkshop T-shirt with a bold ‘1973’ written across it for the episode’s closing remarks – referencing the year the landmark case was settled. The message made a statement for women’s rights. We caught up with CFDA member Pamela Bell of Prinkshop to hear more about how this special moment came to life.

Congratulations on this SNL moment! How did this opportunity come together and what was the process?

Thank you! NIRH (National Institute for Reproductive Health) recently honored Cecily Strong at their annual Champions of Choice luncheon on April 27th, and members of the NIRH team reached out to SNL to see if cast members and crew had any interest in purchasing shirts and they did.

How did you come up with this design?

I have always been involved in Women’s issues. In January of 2013, I was invited to an event celebrating the 40-year anniversary of Roe v Wade highlighting the work of NIRH. The evening inspired a deep dive into creating a question prompting graphic design as an advocacy campaign for my newly-created Prinkshop (‘Printed ink’ is the origin of the name). The font is from the 70s and was created to be used introducing experimental and unusual design.

Why is this topic important to you as a CFDA member?

The CFDA has always been supportive and inclusive to all women in fashion and the consumers who purchase our designs. I am so proud to be a member and feel the support for issues that affect women from breast cancer to abortion to equal pay.

What do you think of Benedict Cumberbatch? 

I feel he is bold and brave for wearing the symbol to protect the promise of Roe v Wade. We need more men in this movement. He is a new role model!

What are the other ways you are looking to spread the message and support this cause?

I love to encourage other brands with a voice, big and small, to take a stand for which they care. We call it “wear what you care about.”. I hope that more and more fashion designers will consider using their voices to amplify the issues for which they feel passion.

With regards to safe and legal abortion in this country, personally, I feel as women we need to support one another to fight for all women to have the right choose what happens with their body. For retailers, I hope their spaces will double as shopping and advocacy events. We all need to work together and have meaningful connections in this crazy, beautiful world we live in.

The shirt is now for sale on Social Goods, which will donate $5 from every sale to the National Institute for Reproductive Health (NIRH).