NYFW Live at Rockefeller Center returns for a second time this New York Fashion Week season.
From Thursday, September 11 through Tuesday, September 16, Rockefeller Center and the CFDA with the support of presenting partner Genesys bring back the groundbreaking partnership that streams the American collections to consumer audiences.
Rockefeller Center will be the only destination – physical or digital – where the public can watch NYFW shows. Screenings will take place at the iconic Rink and Channel Gardens.
New York designers Alexander Wang, Anna Sui, Area, Brandon Maxwell, Calvin Klein Collection, Christian Siriano, Coach, Collina Strada, COS, Eckhaus Latta, Jason Wu Collection, Kallmeyer, KidSuper, Lapointe, Michael Kors, Nardos, Norma Kamali, New York Men’s Day, Off-White, Rachel Comey, Ralph Lauren, Sergio Hudson, Simkhai, Tibi, Todd Snyder, Tory Burch and Ulla Johnson are among the runway shows confirmed to stream throughout the six-day event.
Supermodel Anok Yai and international musical artists Peso Pluma and Young Miko will serve as official ambassadors to NYFW Live at Rockefeller Center.
CFDA Chairman Thom Browne, Michael Kors and Anna Sui will host the official New York Fashion Week kickoff cocktail at Rockefeller Center’s famed Rainbow Room on September 10, made possible with the support of Starbucks.
To mark the start of NYFW Live at Rockefeller Center, a ribbon cutting ceremony will take place on Thursday, September 11 featuring CFDA Chairman Thom Browne, Genesys chairman and CEO Tony Bates, Cynthia Rowley, Willy Chavarria, and more.
“Since its 1962 founding, the CFDA has promoted the creativity and excellence of American fashion designers. Our streaming partnership with Rockefeller Center continues this mission, bringing the excitement of New York Fashion Week to the wider public. We are thankful to our partners at Tishman Speyer as well to Genesys, which made NYFW Live at Rockefeller Center possible this season,” said Steven Kolb, CFDA CEO and President.
Genesys, a global cloud leader in AI-Powered Experience Orchestration, partners with leading fashion brands to deliver personalized and emotionally intelligent customer and employee experiences that help enhance loyalty and increase efficiency. As presenting partner of NYFW Live at Rockefeller Center, Genesys underscores its commitment to transforming how consumers connect with luxury fashion to create memorable experiences.
“We are honored to partner with NYFW Live at Rockefeller Center because great fashion and great experiences share a common thread: they make people feel seen, understood and inspired,” said Tony Bates, chairman and CEO of Genesys. “Genesys is helping luxury brands harness AI-powered experiences to deliver moments that are as personal and memorable as the designs themselves.”
EB Kelly, Senior Managing Director, Tishman Speyer and Head of Rockefeller Center, said, “At Rockefeller Center, we’re committed to being the heart of New York’s cultural landscape, which is why we’re excited to bring NYFW Live at Rockefeller Center to the public. This collaboration invites New Yorkers and visitors to experience the energy, creativity, and spirit of NYFW at one of New York’s most iconic destinations.”
Fashion is best enjoyed together. See you at Rockefeller Center!
