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Morgenthal Frederics & American Ballet Theatre Come Together For Diversity

October 22, 2021

Marc Karimzadeh

“Our LGBTQ+ and BIPOC communities are the driving forces of self-expression and individuality,” said Chief Creative Officer of Morgenthal Frederics and CFDA member Jeff Press. “As amplifiers of these ideals, Morgenthal Frederics is honored to partner with the American Ballet Theatre in support of ABT RISE and its mission to champion and support inclusion and diversity through the entirety of its operation.”

To that end, from now through July 2022, the luxury opticand brand will donate 50 percent of proceeds from the sale of its ChromoClear™ acetate collection to ABT RISE, whose mission is to champion, enhance and support inclusion and diversity on stage, in the studio and wherever else ABT operates.

ChromoClear™  merges the design of a handcrafted Morgenthal Frederics frame with custom ZEISS BioChrom™ lenses which help enhance mood and performance.

ABT dancers Cassandra Trenary, Zhong-Jing Fang, Jose Sebastian, Connor Holloway, Remy Young, Michael de la Nuez, and Sung Woo Han star in the accompanying campaign.

 

 

 

ABT Rise
American Ballet Theatre
ChromoClear
Jeff Press
Morgenthal Frederics

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