Those who have closely followed American fashion over the past decade are well-familiar with Michelle Ochs. As part of Cushnie et Ochs, the designer made a name for herself via the label’s body-conscious dresses in minimalist  silhouettes accentuated  by sexy cutouts – count Gal Gadot, Lupita Nyong’o, Jennifer Lopez and Michelle Obama among the fans.

Ochs left the label, and after a short hiatus, she’s now back with Et Ochs! Her new label is making its debut on RUNWAY360, CFDA’s digital platform, this Thursday, September 9th.

The Et Ochs aesthetic is, according to the designer, “rooted in clean lines and artful tailoring, exuding a refined sense of femininity and minimalist sophistication. Every detail is carefully considered with the female form in mind.”

We had a touch-base with the CFDA member to get the scoop on her exciting new collection.

What is the philosophy behind Et Ochs?

ET OCHS is built on a foundation of impeccable fit, innovative proportions, and elevated design details. Thoughtful, polished, and flattering. Simple luxury done well. The vision of ET OCHS builds on its previous successes, and in turn create timeless staples informed by a desire to look sexy with a focus on comfort. ET OCHS speaks to the woman who owns her own individuality and has a confidence that transcends age.

Describe the Et Ochs woman.

The ET OCHS woman is sophisticated and modern with a distinctive edge. She is understated and chic with a refined sense of style.

How do you see the brand evolve in the next five years?

No limits.

Web: www.Etochs.com